As I've mentioned before in earlier blog posts, my test shoots are taking a different approach these days. I'm taking a more environmental-portraiture approach to everything - whether that be documentary work, editorials, campaigns or fashion. A couple of weeks ago, I was fortunate enough to document the men of Greenwich Vintage. If you haven't heard of them, pay attention. I first heard of Greenwich exactly they way I was supposed to - thru word of mouth. What I learned is that:
1) There was this super cool vintage store that sold impeccable finds in menswear.
2) Everything was made in America.
3) It was underground and by appointment only.
I immediately loved the mystery behind this company and wanted to experience the shop. Greenwich is owned by Zen - The Fresh Maker / Master Cobbler, Mustache Mike - Master Barber, and Max - the CFO. They are some of the coolest dudes around that work incredibly hard to curate the best vintage menswear for their store. They are also working on creating products of their own under the Greenwich label.
Personally, I am super excited to see where Zen, Mike and Max take Greenwich and there is no doubt in my mind that they are both leader and game-changers in their industry.
Along with the test shoot, I'm testing out some new video people as well! Special thanks to Corey for putting together this fun behind-the-scenes video!