Photographing the annual Brightwater Clothing Lookbook is one of my favorite jobs all year! This year marked the seventh series of images I have created for this company. Bill Damberg, owner of Brightwater Clothing, is one of the most generous people I know and the curation of his collections each year reflect his warmth and love for the great outdoors.

2024 took us to Ely, Minnesota where our team met up with a few locals to join the fun. Peter Schurke, Nordic skipper and dogsled guide, stopped by before his next adventure, which was super cool to see! The owners of Ely Bike & Kicksled showed us around their shop and the town.

This was the winter-that-wasn’t in Minnesota, so snow was at a minimum. Instead I leaned into blue skies, the texture and rich earthy tones of the thawed ground and the ice that was still holding strong!

Below are some of my favorite images and a preview of this year’s final design!